Thursday, January 7, 2010

Luxury car purchase pattern- a shift ?

According to secondary reports coming out of Detroit, the luxury car buyer in US is showing a shift in his purchase patter:
  • most of the luxury car owners who repaced their cars opted for a cheaper model - Buick, Hyundai, for example. While they are willing to down-grade their purchase, the still demand a good finish and reliability, safety.
  • Apart from buying a cheaper car, another trend is to 'trimming size'. They are opting for smaller cars
Frugality is definitely in. Let us hope it remains for a longer duration, even after the market picks up.
Better awareness on global warming and push by NGO's and government agencies should help too.

A challenge for luxury car brands...

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