Tuesday, June 8, 2010

Mazda 2 Launch

I personally had a chance to get to know the planned launch of this car.

Mazda is not in to big numbers, but they operate on a niche segment. Some of my friends, who drive Mazda, are very satisfied with the brand and service. They plan to stay within the Mazda range of cars. That is interesting. I have not heard such consistent comments from any other brand owners.  That is the strength of Mazda in KSA. With this launch, they have widened the range and has a product to target the youth segment.

It is great, even in a market such as KSA, they are raising the bar with this model and highlighting their eco-friendliness, fuel efficiency, etc. The youth need to be aligned with these important issues anyways...

Knowing HHA, they would ensure this segment with its own youthful preferences and tastes, will satisfy them. 

Saudi Gazette - Award-winning car debuts in Kingdom

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