UNIQUE AND EXCLUSIVE EVENT... THANKS TO RENAULT
Renault is a company that is incredibly aware of the societies around it, and it takes great care to interact with societies in other ways than simply on an automotive level. One of these ways is the art world. Renault takes pride in its history of cooperation with the art world. As a brand, it has helped to sustain and promote artists and their creations, as well as helping to position French culture in the public eye.
By being proactive in the art world, Renault sees this as an ideal way of expressing its French values and origins worldwide. Renault has fostered relationships with contemporary artists over the last 20 years, leading to the organization of a unique art exhibition from the extensive Renault Art Collection.
The exhibition demonstrated the richness of western creativity during a pivotal period in painting. Exhibiting the main abstract tendencies in western art during the 1960s - 1980s period, the event had a wide selection of almost 40 paintings from artists such as Victor Vasarely, Henri Michaux, Julio Le Parc, Juan Miro, Roberto Matta, Dominique Thiolat, and Pierre Alechinsky.
One may think why an art exhibition by a car company ? But, is n't driving more than mere commuting ? It was an elevating experience ! As such Renault would have won over a few hardcore Toyota cusotmers too...!