Sunday, July 17, 2011

BMW releases music video shot on production floor

Car ads are getting more techie... If Toyota, for one of their dull brands are going social networking sites, BMW has this music video shot on shop-floor !

As for this innovative initiative, the official version is: 

“The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself,” says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group.

Good idea... but could have been executed better, I feel !

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