Saturday, October 29, 2011

How Ford jumped from No3 ( in 2008) to No 1 ( 2011) in Canada? Interesting analysis


Market share jumped in three years from 12 % to 17.9%

·         Ford’s global strategy to invest and to focus on small cars seem to have paid off, apart from the constraints faced by key competetors.
·         Human element seems to be a key factor – whether at Allan Mullaly’s global strategy or Mondragon’s local tactics.


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