Even now, when I see AB on TV, whether in a movie/ad/interview/news-bite, I get 'hooked', briefly though. When I get totally involved with the program, laugh (as it happened 2 days ago watching a scene from 'Sharabi'), my wife finds it amusing! Otherwise my natural disposition is not a 'smiley').
The angry young man was the hero, all along childhood & teens!
For Gujarat, I felt a better choice would have been a successful Gujju. But then, as always, AB brings an element of class to anything he does - whether it is performance in Chini Kum/Paa or KBC (I hardly watched though) or ads (ICICI bank/Pru or Titan or Reid & Taylor).
Now Kolkotta has gone a step further & roped in SRK. Now, he does not live there, naturally. He is not a Bong! Of course, he owns part of Knight Riders.(He just introduced a new logo, along with Juhi )
But, by 'mis-handling' the Prince of Kolkotta, he has as many cricket-fans against him, across the city & country.
Why this obsession with Bollywood ? BWood is an important, beautiful & integral part of India. But, we need to look beyond just Bollywood. Of course, beyond cricket too. Tendulkar can expect a call to represent Amchi Mumbai. Rajnikanth/MSD can expect a call from Chennai ( a new Tamil film is "Dhoni, not out") Of course, current CM & previous CM, both with their roots in Tamil cinema, may consider themselves the ultimate brand-ambassadors for Chennai !
Watch out for more city/state brand ambassadors !