Amul campaigns have remained simple, around Amul girl, looking at the contemperory issues with a bit of sarcasm... we love it!
Tuesday, June 12, 2012
Amul Girl is 50
Amul Girl is 50 years ‘young’ !
What a journey it has been for them & also for us, customers. It remains 'utterly, butterly delicious'!
Amul continues to be a great example of a successful cooperative movement. They continue to dominate the market. The best part was they were leaders in almost all the segments, except ice-cream.
Business India recently carried a great feature on Amul. Do check out the issue & share with your kids.
A big thanks, Amul !