Tuesday, June 12, 2012

Amul Girl is 50

Amul Girl is 50 years ‘young’ !

What a journey it has been for them & also for us, customers. It remains 'utterly, butterly delicious'!
Amul continues to be a great example of a successful cooperative movement. They continue to dominate the market. The best part was they were leaders in almost all the segments, except ice-cream.        

Amul campaigns have remained simple, around Amul girl, looking at the contemperory issues with a bit of sarcasm... we love it!

Business India recently carried a great feature on Amul. Do check out the issue & share with your kids.

A big thanks, Amul !

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