Saturday, July 21, 2012
All About Ads goes auto special with SVP on NDTV Profit
For all auto and/or marketing enthusiasts:
The session was with SVP of NDTV, their auto editor.
The program covered the auto industry, the 'democles sword' of excise duties/tarrifs, experiential marketing & advertising.The program ended with 3 of SVP's fav ads.
Lower priced, entry-level SUV is an area of great opportunity for Indian mfrers. With Maruti's Ertiga, Mahindra's XUV500, Renault Duster etc the marketing is getting hotter at entry level.
Lovingly remembered Ogilvi's brilliant copy & my all-time fav in total auto-marketing : "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."