Thursday, July 5, 2012

Chinese car exports to emerging markets

Excellent article on how
  • Chinese auto makers are increasing their presence in 'easier' markets, such as part of BRICS -Brazil, Russia, S Africa and ME -  Algeria, Iran, Saudi Arabia.
  • Smartly ignoring US & EU ! (Blue ocean strategy!)
  • Reason - value for money! ( hope it does not come at the cost of quality - after all, compared to big brands, how many smaller brands have come forward with recalls, in spite of inferior quality & less stringent quality-control !!)
  • But then, with JD Power reports, et al, the Chinese brands will start improving their quality score & learn to manage it !!
  • Established brands are keen to ramp up nos in the 18 million units Chinese market - again, right strategy. 

Read on...
http://www.nytimes.com/2012/07/06/business/global/valuable-gains-for-china-in-emerging-auto-markets.html?pagewanted=all

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