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Friday, July 13, 2012
Jet Airways Customer No More a KING
15 Jul 2010:
Here is a kind reminder to Jet, with lots of love & best wishes...
It's easier to love a brand when the brand loves you back
Worth thinking about that the next time you're annoyed at a customer.
Ran into this good friend at Mumbai ariport. A passionate Jet Airways customer - but a bit upset ! When enquired, gave this update :
He has been a member of Jet Privilege for long time ( has been their brand-ambassador, we would often pull his leg)
He used to be a Platinum member, before he moved to Gulf. When Jet introduced flights to Gulf, he shifted totally to Jet. Makes multiple visits to India, all on Jet !
He had been though critical of the fact Jet don't consider family members as one frequent flier ( no thereof!) They don't consider in toto !! So each of his family member is a jet-privilege member too !
He has been totally with Jet, at times paying premium over alternates !!
Now, he is unable to tele-check as jet does not allow blue/blue plus travellers ! No consideration of Platinum level earlier or of travelling on international routes !
Rules are necessary, he agrees. But, customer should be retained.
He plans to now explore multiple flight options, esp on international routes ( with a vengeance, I must add!).
Will now join the list of unhappy customer, from an earlier role of brand-ambassador !
Jet Airways's loss may be gain for Emirates, Spore Airlines and Go Air - Fine Art of Losing a Customer