Sunday, September 2, 2012

JLR Factory in Saudi Arabia

JLR may be one of the first luxury car maker to set up assembly in Saudi Arabia. The market has great affinity to the sport utility category. The demand for luxury cross over can only increase in the medium/long term.
We actually see more Lexus SUV across GCC, incl KSA.

The SUV luxury market in Saudi Arabia is shared quite evenly among all major players : BMW, Audi, Lexus, Mercedes, Range Rover, VW.... perhaps in that order. But an assembly in KSA may help to gain market share of this market and also GCC. Toyota has some kind of assembly in the country, but very basic level. That has surely helped the brand to climb to the dominant market share (40% plus)

We might actually get to see more Evoque on GCC roads.. a rightful place for this big hit luxury cross over from JLR!

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