Sunday, September 9, 2012

Renault Van launched in Saudi Arabia

A well-scripted press release, for an ordinary product, a van. Great effort. 

Renault is a brand that is making a come back in KSA. After the brand was almost disappeared from the roads & minds ( incl in terms of brand performance perception), the new dealer has made efforts to make a success out of their re-entry strategy. 

If we do the basic things right, success is guaranteed. 

With new launches (Duster & Scalia) in India creating the right noise, Renault can replicate the success in India too...if they get the basics right, which most of the car-manufacturers don't get early!

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