- coming from Tata ( and not from Ashok Leyland, Eicher, Volvo etc)
- not known from excellence in product, but just 'good enough' technology & performance
- market leader by a good margin
- raising the benchmark in customer satisfaction in CV industry
For example, email@example.com does not listen or even 'hear' ( passive listening, at least), mail to their official ID, firstname.lastname@example.org bounces undelivered and call center experience is pretty ordinary. The true challenge for Tata Motors is to ensure 'Tata Alert' delivers #Enchantment to the small/big operator. Can they ? That will be the true test of pudding!!
Customer satisfaction is not in our corporate gene! What I call #KarmaOfCustSer.
Tata Motors introduces 4-year warranty on heavy truck range - Economic Times